esem talent

creator trade show toolkit

know where you stand. know what to do. show up ready.

takes about five minutes. built for outdoor and fishing creators.
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section one

a little bit about you

these answers shape the tone of your results. they won't determine everything by themselves.

good. now let's look at what your content is actually doing.

section one point five

what your content is actually doing

brands are not just looking at how many people saw your content anymore. they are looking at what people did after. answer these as honestly as you can. if you are not sure, tap the hint under each question to find out where to look.

question 5 of 16
when people watch your videos, what do they usually do after?
not sure? here's where to look
scroll through the comments on your last ten posts and look at whether people are reacting or actually engaging. shares and saves tell you the same story.
they comment, share, ask follow-up questions, or tag someone
they like it and keep scrolling
i am not sure
question 6 of 16
when you post about gear or a product you actually use, what usually happens in the comments?
not sure? here's where to look
go back to any post where you mentioned a specific product and read the comments. look for questions about where to buy or people saying they ordered it. that is your proof.
people ask where to get it, say they bought it, or want to know more
it performs about the same as any other post
i have not posted much about specific products yet
i am not sure
question 7 of 16
what do your comments usually look like?
not sure? here's where to look
scroll through your last 20 to 30 comments across a few different posts. are people talking or just reacting? that difference matters more than the number.
people ask questions, share their own experiences, or keep the conversation going
mostly short reactions like fire, nice catch, or a few emojis
a mix of both
i do not get many comments
question 8 of 16
do certain types of content consistently bring in new followers more than others?
not sure? here's where to look
go to a video that did well and look at how many followers you gained from it. most platforms show you follower gain per post directly. find a few different types of content, compare the follower numbers, and see what kind of post is actually moving people to follow you.
yes, i can clearly see certain content grows my audience faster
it feels pretty consistent no matter what i post
i have not paid close enough attention to tell
question 9 of 16
when someone visits your page for the first time, what do you think they do?
not sure? here's where to look
after you post, most platforms show you how many profile visits that post generated. look at how many people visited your profile versus how many actually followed. if the visits are high but the follows are low, something on your page is not closing the deal for first-time visitors.
they probably scroll back and watch more
they probably follow or save a post
they probably keep scrolling
i am not sure

now for the questions that actually matter to brands.

section two

brand readiness

these are the questions that determine where you actually are. answer them honestly.

question 10 of 16
when you post about a brand or product, what usually happens?
my audience reacts, asks where to get it, or i see a spike in engagement
people engage with the content but i do not see much product interest
it performs like any other post, no real difference
i do not post about products or brands much yet
question 11 of 16
have you had any brand conversations? what usually happened?
yes. i have closed deals and have a track record
yes. brands showed interest but it did not go anywhere
a few reached out but nothing formal happened
not yet
question 12 of 16
if a brand looked at your page today, what would they immediately understand about who you reach?
exactly who i reach, what i talk about, and why my audience trusts me
my niche, but not necessarily why brands should pay for access to it
that i create outdoor or fishing content, but it might feel general
probably not much beyond the content itself
question 13 of 16
when you talk to a brand about working together, how do you usually show your value?
i have a media kit, past results, or a clear pitch ready
i talk about my audience and what i create but it is more conversational than structured
i mostly rely on my numbers or just show them my page
i have not had that conversation yet
question 14 of 16
after a show or event, what usually happens with the brand connections you made?
i follow up with a clear message and usually get a response
i follow up but rarely hear back
i mean to follow up but usually do not get to it
i have not been to a show yet or have not made those connections
question 15 of 16
right now, what feels like the main thing standing between you and better brand deals?
i need to get into bigger conversations, i am already working with brands
i have the audience but i cannot seem to close when brands show interest
i know my value but i cannot get brands to see it the same way
i am not sure how to package or present what i do
i am just getting started and figuring out where i fit
question 16 of 16
when a brand you have worked with comes back to you, what usually happens?
they want to do something bigger or more integrated
they rebook a similar campaign
brands have not come back to me yet
i have not worked with brands yet

complete the assessment to see your situation.

step 03

your show checklist

complete the assessment to get your situation-specific checklist.

your checklist is tailored to your situation. complete the assessment first.

step 04

your show plan

ai prompts tailored to your situation. exports to take with you. and an entry to the esem weekly draw.

your ai prompts are tailored to your situation. complete the assessment first.

take it with you
download your plan (pdf)
your full plan as a formatted pdf. on mobile it opens in your browser — tap the share icon to save to files or send it.
email my plan to myself
send your full plan to your own inbox.
copy to notes
paste your full plan into apple notes, notion, or google docs.
add prep dates to calendar
downloads four calendar events tied to your show date: two weeks out, one week out, three days out, and show day. works with apple calendar and google calendar.
esem weekly draw

enter for a free strategy session

every week, one creator gets a 30-minute session with the esem team. no pitch. just strategy.

✓

you're in.

esem draws winners every friday. watch your inbox.

step 05

all 5 creator situations

every situation described. find yours or read what other creators are working through.

situation 1

reach without receipts

you do not need more followers. you need your first receipt.

you have an audience and the content is working but you have not translated that into a formal brand relationship yet. that gap is what this level is about.

situation 2

on the radar, off the roster

brands are not saying no. they just do not know how to say yes yet.

brands are interested but nothing is converting. the problem is not your audience. it is how the offer is structured.

situation 3

right lane, no price tag

the proof you already have is the pitch you have not used yet.

you know your niche and you have worked with brands but you are not commanding what your audience is actually worth. your results exist. they are just not being used.

situation 4

deals coming in, not building on them

busy is not the same as building.

you are closing deals but they are mostly one-offs. brands like working with you but have not yet seen you as someone to build around long term.

situation 5

built for bigger rooms

you are not here to work with brands. you are here to become one.

you have the track record and the positioning. the next conversation is not about a campaign. it is about ownership.